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Revitalizing the Pet Industry with Renewed Strength | Synoa Invites You to Visit the 2026 Shanghai Pet Expo

NEWGEN will be exhibiting at this IT Expo.
We will be showcasing our functional ingredient solutions for pets.
We cordially invite you to visit our booth and engage in discussions.

May 7–10, 2026
National Exhibition and Convention Center (Shanghai)
★ Xinoya Booth Number ★

8.2H 8E9-14

This edition of NEWGEN primarily showcases functional ingredient solutions for pets, including:

Pet-specific enzyme ingredients, microcrystalline-bead probiotics, microcrystalline-bead astaxanthin, microcrystalline-bead hair-removal enzymes, microcrystalline-bead deodorizing enzymes, microcrystalline-bead comprehensive digestive enzymes, and the associated CrystoGen™ microcrystalline-bead technology.

△ Microcrystalline astaxanthin

△ Microcrystalline Sphere Probiotics

△ Microcrystalline spherulizing protease, microcrystalline spherulizing deodorizing enzyme, and microcrystalline spherulizing comprehensive digestive enzyme

△ CrystoGen™ Microcrystal Spheres

★ Xinoya Booth Number ★

8.2H 8E9-14

02/ About NEWGEN About Us

Ningbo Xinyao Marine Biotechnology Co., Ltd. is located in Xiangshan County, Ningbo City. Founded in 2013 by Dr. Zhu Hui, a U.S.-trained immunology expert who returned to China, the company is a high-tech enterprise. Grounded in marine biological resources and leveraging synthetic biology technologies, Xinyao develops natural bioactive macromolecular products derived from marine organisms, with the mission of delivering intestinal nutrition and health solutions and revitalizing nutrition and health services.

The company is among the world’s leading players in the fields of marine polysaccharides, marine enzyme preparations, and intestinal microbiota. Leveraging its strong capabilities and cutting-edge technologies in marine biopharmaceuticals, the company has undertaken numerous national, provincial, and municipal R&D projects, including the National 13th Five-Year Plan Project for Marine Innovation Development and Demonstration, Ningbo City’s “2025 Science and Technology Breakthrough” Major Special Project, and Ningbo City’s “Challenge-Based Recruitment” Major Special Project, among others.

The company has obtained numerous quality management system certifications, including ISO 22000:2015 Food Safety Management System, ISO 9001:2015 Quality Management System, HACCP Food Safety Management System, as well as Kosher, Halal, and NSF-CGMP certifications. It is a member of several international associations, such as the International Probiotics Association (IPA) and the Enzyme Technical Association (ETA), and has received multiple provincial- and municipal-level awards for technological innovation, including the Third Prize of the China Council for the Promotion of International Trade Science and Technology Award, the Second Prize of the China Invention Association, and the Third Prize of the Ningbo Science and Technology Progress Award. The company places great emphasis on intellectual property protection; as of 2023, it has filed more than 70 patent applications and been granted 36 patents, including 23 invention patents.

Exhibition Name: CPHI Milan 2024

Exhibition Dates: October 8–10

Booth Number: Booth 3D124

Exhibition Venue: International Exhibition Centre, Milan, Italy